Madame Bollinger is purported to have said, “I drink Champagne when I'm happy and when I'm sad. Sometimes I drink it when I'm alone. When I have company I consider it obligatory. I trifle with it if I'm not hungry and drink it when I am. Otherwise, I never touch it -- unless I'm thirsty.”
We are on the new direct flight to Hobart with Jetstar. We are squashed but quite comfortable at the front of the plane, having a warm chardonnay sparkling in a plastic. Living high, we snack on a cashew-sesame “Munch”.
I think of Mme Bollinger. The packet tells us we can enjoy “Munch” alone, with company, after a work-out, after yoga or gym, when we’re hungry or as a snack, on a morning break or even in the afternoon. I guess a plane is OK also. It's versatile. Furthermore, we’ll know we are looking after ourselves. Wow! It must be good.
“Eat something decent. Tear here," says the packet.
“Munch” comes in a no-nonsense plastic pack and consists of neat squares of what looks like a standard nut “health” bar. It’s OK but, as Rowen Atkinson said in Love Actually, it is oh so, so, so much more.
It is all natural, vegan & nutritious with a 4 star health rating. It contains 0% dairy, honey, cholesterol, trans fats, gluten or artificial additives. In a word (or several) it’s all wholesome nutrients for body and mind.
It is a guilt-free recharge (good for those who feel a lot of guilt, I guess).
It is artisan-crafted and kitchen-crafted using centuries-old methods (love those centuries) - whole-food nutrition & inherent goodness with custom-made rice malts and flavours that nature intended.
Antioxidant-rich berries along with other goodies like fats (Not ordinary fats! No! Essential fats i.e. fats that are essential!) lift both you and your spirit. Artificial additives & preservatives are banned.
It is made in China from imported and local ingredients (Imported? Where?) - this from the country that sells live-plucked feathers and down for doonas/duvets.
You are challenged to "Eat something decent. We’ve done the thinking for you and you’ll know you’re looking after yourself.”
And, all of this information can be found on one tiny flat packet 10cm x 16cm. Wow -the power of words!